As the world becomes more connected and mobile phones begin to outnumber people, we take a look at the top 5 uses of mobile technology at events in 2014.
“Are you on Facebook?” Belgium’s famous festival, Tomorrowland, used RFID-enabled wristbands to make attendees’ social lives much easier by automating this interaction.
Before heading to the gig, festival-goers registered their wristbands on the Tomorrowland site, adding their Facebook details. If two people pressed the glowing button on the band at the same time while chatting, they automatically swapped Facebook details in the cloud. They then received a daily list of people they’d met, and they could decide if they wanted to add the people or not.
2. Wembley Stadium’s LED Arch
From 2015, fans will be able to control the LED lights in the iconic arch at London’s Wembley Stadium. The venue is on its way to becoming the ‘most connected stadium in the world’ – as we recently wrote about – and this addition will boost the appeal for fans, teams, and event managers. Timeout.com’s Now.Here.This. explains the majesty:
More than 200 large LED floodlights have been fitted to the stadium, stretching the length of five Olympic swimming pools. They can create millions of colour combinations and will react to crowd noise, goals scored, and social media sentiment.
3. Ryder Cup
The Ryder Cup 2014’s tech installation was geared more towards fitness and fandom than interaction. RFID wristbands encouraged ticket-holders to walk the course and check in at designated points along the way. Their distance was tracked and each check-in entered them into a prize-draw. Fans could also give a ‘virtual high-five’ to the US or Europe by checking in at certain stands, adding a crowd support dimension.
4. Southampton Football Club
Southampton FC partnered with Barclaycard to deliver a multipurpose wristband in the club’s colours. This is the first time the bPay card has been used with a sports team and provides fans with a handy contactless payment system, while storing the details of their season ticket and granting them stadium access. The band simply has to be swiped at the relevant contactless points in and around the club’s home stadium, and the technology does the rest.
One of the most impressive of the lot. Montréal’s Commerce & Creativity Conference used UHF tags in badges given to guests not only to grant them access, but to physically track their movements inside the building.
While NFC is used for short-range purposes (hence near-field communications), UHF tags can transmit data up to a distance of 30 feet. Connect&Go fitted the building with a custom tracking rig , designed to calculate the number of people present, and identify the most popular areas of the conference.
Using scanners at the entrances and exits, the attendance was calculated over the course of the day, and using UHF ‘chandeliers’ on the ceilings, the ticket-holders’ movements were tracked and logged, allowing the event organisers to get analytics data on actual people in real time.
Along with providing interesting insights, it also helped to streamline the event logistics; the most popular food stalls were issued with extra staff when appropriate, for example.
At Crowdsight.co we love innovation, particularly when it involves the mobile devices and the users/fans. If you’ve come across any particularly cool or exciting uses for smart tech at events, let us know @Crwdsight or drop us an email! We may feature them on our blog, with credit where due of course!