Our in-depth infographic compares data usage at the biggest annual event in the US sporting calendar: The NFL Superbowl! This is one of the most technically enabled sporting events globally, as technology companies descend on the event having recognised the value of showcasing their latest connectivity breakthroughs on the largest stage.

The Superbowl is a clear benchmark for the rest of the market to aspire to – a market that Chris White, Cisco’s SVP and GM of IoE and Sports and Entertainment states: “has seen more innovation in sport in the last five years than over the last 50 years,”.

In order to really understand the year-on-year development across market & industry trends, we’ve compared connectivity and data usage at Superbowl 2014 & 2015 to illustrate the level of growth that sports teams can expect!