Manchester City has launched a dedicated matchday app with live video replays, match statistics, and fan competitions.
The app gives fans an enriched experience whether they’re in their beloved Etihad Stadium, out and about, or watching at home.
It brings fans closer to the game on matchday, with access to CityTV along with two other live-stream channels. The Highlights channel provides multi-camera angle replays of crucial moments and controversial decisions.
The second channel, Tactical Cam, offers a birds-eye view of the pitch with formation details, passing routes, and more. Video can be rewound by as much as 30 seconds in both streams, to relive moments right after they happen.
Etihad Stadium has been kitted out with high-speed WiFi so the app can keep up with demand.
For the more statistic-driven fan, the app also compiles real-time match stats such as possession, goal attempts, fouls, and corners.
In-app games and challenges with cool prizes will help keep fans entertained. Predict the final score, guess the starting line-up, and vote for man of the match. Doing well in the challenges earns points, with prizes for the highest scoring fans at the end of the match.
A live-blog section will showcase photos, tweets, and Vines about the match.
Diego Gigliani, Manchester City’s Director of Media and Fan Relationship Management, explained the reason behind the app’s launch:
“As a Club, we have always prided ourselves on digital innovation and continually trying to push the boundaries of what is possible to ensure our fans have a great time supporting their team. This philosophy not only lies at the heart of our fan engagement, but also our aim to create the world’s most immersive digital matchday experience.”